what a deal! (unless you can do math)

I just got an email from Baskin-Robbins, saying:

Participating Baskin-Robbins stores will reduce prices of small ice cream scoops to 31 cents.*

*2.5oz scoops are 31 cents plus tax where applicable. Limit 10 scoops per person, per purchase. Available Wednesday 4/30/08, from 5pm to 10pm, at your local Baskin-Robbins while supplies last.

Before you think "what a deal!" be advised that's some very expensive ice cream (versus just buying a gallon).

The math: there are 128 ounces/gallon, hence 51.2 of those 2.5 ounce scoops per gallon. At 31 cents each, that means the ice cream is $15.87 per gallon (not including sales tax). That makes $4/gallon gasoline look attractive.

Deep thought: I wonder if anyone ever made gasoline-flavored ice cream?

Full disclosure: there's a charity involved, so it's not like they're totally evil:

A donation of $100,000 will be made by Baskin-Robbins to the National Fallen Firefighters Foundation. At select stores throughout the country, you may also have a chance to donate to your local fire station.