Interestingly, there is no apology on their web site, as they refuse to take responsibility for anything. The least they could've done is rewrite the headline to:
THIS TIME WE'RE SERIOUS
Upon arrival in Texas (whether by birth or transplantation), everyone is given the middle name "Bob" (hence Billy Bob, Becky Bob, etc.) This blog is for stuff that I find amusing, useful, worth sharing (for whatever perturbed reason). This blog is CERTIFIED LOW CARB.